To become the benchmark partner for European companies operating in the Maghreb and sub-Saharan markets and other companies operating in this geographical area developing business flows in Europe.
To develop synergies with all countries in which Attijariwafa bank is present.
To support investment in Maghreb and the French-speaking African countries.
To offer personalized services and follow-up to clients (responsiveness/agility) and to provide them with market knowledge and expertise with regard to African risk.
To position itself as a benchmark regional player in terms of syndication with international banks.
