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- To become the benchmark partner for European companies operating in the Maghreb and sub-Saharan markets and other companies operating in this geographical area developing business flows in Europe.
- To develop synergies with all countries in which Attijariwafa bank is present.
- To support investment in Maghreb and the French-speaking African countries.
- To offer personalized services and follow-up to clients (responsiveness/agility) and to provide them with market knowledge and expertise with regard to African risk.
- To position itself as a benchmark regional player in terms of syndication with international banks.